The global apparel resale market was expected to grow at 2.4x the rate of the apparel industry on the whole but with looming trade wars and fluctuating tariffs, the apparel resale industry is poised for explosive growth far beyond earlier projections.  How individual resale platforms overcome exceptionally low buyer and seller loyalty will play a major role in how they capitalize on this growth period.

For Digital ID and connected products to be a profitable investment for brands, they need to do three things: Educate consumers about how to engage with connected products (especially via NFC tags), Provide consumers with compelling reasons to engage regularly, Drive repeat consumer engagement with the brand’s connected products with a long-term Marketing communication strategy.

While opportunities abound, as an emerging industry, there is naturally a limited understanding about fundamental connected products concepts.  To help you take advantage of the opportunities connected products provide, we’ve put together a list of key concepts that we see businesses struggle with the most.

For those looking to solve their Digital ID and connected products needs, we’ve compiled a list of traditional technology and data factors along with those that are unique to digital ID. 

For those looking to solve their Digital ID and connected products needs, we’ve compiled a list of traditional technology and data factors along with those that are unique to digital ID.