Our Research Methodology

The decision to enter a new market, especially a rapidly evolving emerging industry, is a major business decision that should never be taken lightly.  To make the most informed decisions, you need reliable information at an affordable price.  Our Industry & Market Research is designed by industry-specific experts to decisively address industry knowledge gaps, support compliance and legislative requirements, and provide actionable outcomes to make it profitable for those who invest in these emerging industries.  This research is available for purchase on this website.

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Our approach most often relies on conducting primary research (ex. surveys) to better under the business challenges specific to the emerging industry, its customers, its stakeholders, and its constituent organizations.  Depending on the industry and the objective, the research may also be supplemented with data from credible sources such as governmental organizations (ex. U.S. Census Bureau),  NGOs, and key industry stakeholders. 

Where our Industry & Market Research doesn't meet a specific client's needs, we will develop customized research specific to their unique challenges, customers, prospects, compliance requirements, or profitability goals.  This research is not made available for public purchase and is the property of the client.

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Through proven research techniques and our unique insights and actionable outcomes-based approach, our research services provide organizations with the ability to understand key market segments, opportunity sizing, barriers to entry, current consumer behaviors, brand perceptions, consideration sets, purchase decision factors, brand switching drivers, price elasticity, and how these change over time.  At FarSight Research & Advisory, we champion proven research methodologies and innovative approaches to meet our clients’ unique needs.

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Our research methodology follows research best practices:

1. Problem Formulation

2. Research Design

3. Collection Method

4. Testing & Training

5. Sampling  & Response Collections

6. Integration & Enhancement*

7. Analysis

8. Reporting

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Note: * the integration and enhancement of survey data with other data, such as consumer conversion data or 3rd party demographics, socio-economic, and other data is optional and only available with certain types of Commissioned Research.  This data integration allows for much deeper insights.

Contact us at info@farsightadvisory.com with any questions.