Consumer Behavior

The global apparel resale market was expected to grow at 2.4x the rate of the apparel industry on the whole but with looming trade wars and fluctuating tariffs, the apparel resale industry is poised for explosive growth far beyond earlier projections.  How individual resale platforms overcome exceptionally low buyer and seller loyalty will play a major role in how they capitalize on this growth period.

For many brands, 2020 will go down as their year of opportunity or failure.  Research released last week by FarSight explored the epic level of brand switching this year which has been driven by dramatic changes to product access and household economics.