On-Demand Brand: Building Profitable Digital ID and Connected Products Programs

On-Demand Brand: U.S. Apparel & Footwear
Building Engaging and Profitable Digital ID and Connected Products Programs
This report provides readers with the apparel and footwear focused consumer research and actionable insights necessary to create profitable Digital ID and Connected Products programs that also support compliance with sustainability and traceability laws such as the EU’s Eco-design for Sustainable Products Regulation (“ESPR”), Digital Product Passport (“DPP”), and California’s Responsible Textile Recovery Act.  With an in-depth perspective on U.S. consumer apparel and footwear Connected Products awareness, engagement, content preferences, and resale behaviors, this report answers key questions businesses need to understand to optimize their investment in Digital ID and Connected Products.  This report includes data-rich insights and actionable recommendations that will enable your apparel or footwear brand, retail business, or resale business to understand how to create profitable new revenue streams along with the mandated sustainability and traceability requirements.

What will you learn from this report?

After reading this report, you will have a solid understanding of the following topics along with actionable next step recommendations, as they relate to clothing, outerwear, bags & purses, accessories, and footwear in the United States:

1. How to drive consumer engagement with Digital IDs and connected products.
2. What Digital ID enabled landing page content elements will drive consumer engagement while shopping and after purchase, and which will help your brand generate a positive ROI.
3. Engagement benchmarks by product category, digital carrier type, and demographic audience.
4. Consumer propensities to scan apparel and footwear products while shopping and after purchase and resale buyer audience.
5. What content shoppers want to see from brands when they scan a product to inform their purchase decisions by product category, and resale buyer audience.
6. What content buyers want to see from brands after a purchase when they scan the item by product category, and resale buyer audience.
7. What percentage of the survey population has bought, sold, or both (bought and sold) on resale platforms by resale platform.  Note, the resale platforms included in this research include: Depop, Poshmark, The RealReal, ThredUp, and Vestiaire Collective.
8. What percentage of resale platform buyers also sell by resale platform, and vice-versa.
9. How loyal consumers are to resale platforms, including cross-platform buying and selling rates.