On-Demand Brand: European Luxury Apparel and Footwear

On-Demand Brand: European Luxury Apparel & Footwear

Building Engaging & Profitable Digital ID & Connected Products Programs

This report provides readers with the consumer research and actionable insights necessary to create a profitable and Digital Product Passport (DPP) compliant Connected Products program.  With an in-depth perspective on European consumer Connected Products awareness, engagement, content preferences, and resale behaviors, this report answers key questions businesses need to understand to optimize their investment in Digital ID and Connected Products.  This report includes data-rich insights and actionable recommendations that will enable your luxury goods brand, retail business, or resale platform to understand how to create profitable new revenue streams along with the mandated sustainability and traceability requirements.

What will you learn from this report?

After reading this report, you will have a solid understanding of the following topics along with actionable next step recommendations, as they relate to luxury goods clothing, outerwear, bags & purses, accessories, and footwear in Europe:

1. How to drive consumer engagement with Digital IDs and connected products.
2. What Digital ID enabled landing page content elements will drive consumer engagement while shopping and after purchase, and which will help your brand generate a positive ROI.
3. Engagement benchmarks by product category, digital carrier type, and demographic audience.
4. Consumer propensities to scan luxury goods products while shopping and after purchase, by demographic audience, and resale buyer audience.
5. What content shoppers want to see from brands when they scan a product to inform their purchase decisions by demographic audience, product category, and resale buyer audience.
6. What content buyers want to see from brands after a purchase when they scan the item by demographic audience, product category, and resale buyer audience.
7. What percentage of the survey population has bought, sold, or both (bought and sold) on resale platforms by resale platform and demographic audience.  Note, the resale platforms included in this research include: Vinted, Vestiaire Collective, Depop, eBay, Facebook Marketplace, and Kleinanzeigen.
8. What percentage of resale platform buyers also sell by resale platform, and vice-versa.
9. How loyal consumers are to resale platforms, including cross-platform buying and selling rates.
10. What purchase decision drivers are important to luxury goods buyers overall and by demographic audience, resale buyer audience, and compared to content preferences while shopping and after purchase.